Social Media Changes Event Planning
It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that,...
View ArticleWorthless Words – Why you should keep your message simple
I don’t know what a petaflop is, but I do know it’s bigger than a teraflop. How did I arrive at this limited amount of geeky wisdom? Well, it’s not because I’m smart. It’s because I gleaned that...
View ArticleExhibiting “Quick” Tips
Your trade show exhibit is a marketing opportunity. Take charge and be prepared to make a quick impression on buyers to convince them to come to your booth. First impression is a vital part of an...
View ArticleYear-end Strategies for Marketing Departments
There are definite benefits to attending a trade show but when budgets are tight, it’s time to carefully examine your trade show strategy. Following these simple year-end planning tips may help you...
View ArticleWhy Exhibit in 2011
Why Exhibit in 2011? Industry trends often determine the path marketing so gracefully treads, however, one staple has always been trade show events. They can be a powerful instrument in your toolkit...
View ArticleGet your Brand Out – Event Marketing Outdoors
Summer is here and that means lots of opportunities to connect with consumers at outdoor events. More companies are now trying to take advantage of these venues, so display manufacturers are offering...
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